The Neon Show
Hi, I am your host Siddhartha! I have been an entrepreneur from 2012-2017 building two products AddoDoc and Babygogo. After selling my company to SHEROES, I and my partner Nansi decided to start up again. But we felt unequipped in our skillset in 2018 to build a large company. We had known 0-1 journey from our startups but lacked the experience of building 1-10 journeys.
Hence was born the Neon Show (Earlier 100x Entrepreneur) to learn from founders and investors, the mindset to scale yourself and your company. This quest still keeps us excited even after 5 years and doing 200+ episodes.
We welcome you to our journey to understand what goes behind building a super successful company. Every episode is done with a very selfish motive, that I and Nansi should come out as a better entrepreneur and professional after absorbing the learnings.
The Neon Show
How Betting on Myself Led Me from Analyst to CEO? Roopa Kudva, Ex-CEO CRISIL for 8 Years
In 1992, Roopa Kudva walked into CRISIL’s CEO Pradeep Shah’s office without an appointment, starting her 23-year career there. She spent over two decades at CRISIL, rising from analyst to CEO.
Roopa has spent over 3 decades in leadership roles in India and has witnessed three key phases in India’s growth: the closed economy in the 80s, the post-liberalisation era, and the rise of tech entrepreneurs.
She shares bold decisions that defined her journey. Like when she proposed to the then CRISIL CEO to create the Chief Ratings Officer role and pitched herself for it. She got the role, which set her on the path to becoming CEO. We also discuss the leaders who shaped her thinking, K.V. Kamath of ICICI, Piyush Gupta of DBS, and Katharine Graham of the Washington Post.
Throughout the conversation, Roopa returns to one idea: there is no single leadership style or fixed playbook. Her journey shows how ambition and initiative to act at the right moment can define a career and the organizations one builds along the way.
0:00 —Trailer
01:21 — IIM to IDBI
03:54 — Work Culture in the 80s
05:58 — Rise of New-Age Companies
06:55 — The Aha Moment of Leadership View
08:52 — Leaving CRISIL After 23 Years
10:49 — Choosing Omidyar & Impact Investing
16:03 — India’s Evolving Risk Appetite
20:40 — Deciding the Next Career Move
26:08 — How She Got the CRISIL Job
31:09 — Asking for the CRO Role
35:48 — Promotions Are Bets on the Future
37:37 — The Leader Who Changed Her Philosophy
43:40 — ICICI as a Women-CEO Factory
45:36 — What Holds Women Back from Rising
51:38 — DBS: The Piyush Gupta Transformation
55:06 — Entrepreneurs for the Next Half Billion
1:02:47 — The New Indian Founder Profile
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India’s talent has built the world’s tech—now it’s time to lead it.
This mission goes beyond startups. It’s about shifting the center of gravity in global tech to include the brilliance rising from India.
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Website: https://neon.fund/
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Connect with Siddhartha on:
LinkedIn: https://www.linkedin.com/in/siddharthaahluwalia/
Twitter: https://x.com/siddharthaa7
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This video is for informational purposes only. The views expressed are those of the individuals quoted and do not constitute professional advice.